How Radio Broadcasters Construct & Define Audience

Subject: Media Studies
Level: Secondary
Age Group: 16 - 18
Order Number: 5237

How do Radio Broadcasters Construct and Define their Audiences is a resource designed for teaching and learning of the radio industry on AS/A level and National Diploma Media and Communication courses. The material is packaged as a CD-ROM containing 21 PowerPoint slides each examining different format, audiences and presenter styles for public service, independent and digital radio. The resource is structured to help students develop the skills they need to identify and compare different radio sectors, formats and styles.

The resource has been developed in response to A Level coursework brief and examination papers, which require students to undertake detailed research or case studies of one or more media industry. This resource aims to equip students with current examples and specialist knowledge of how the radio industry markets itself. The material has been structured to maximise its potential as a learning tool. Media teachers may wish to use the resource as a presentation, support to coursework assignments as revision material or to stimulate discussion. Introductory slides providing students with an overview of the different types of radio operating in the UK are followed with detailed case studies of well known local, national, public service, commercial and digital radio stations. Comparisons between different presenters and stations aim to further develop skills for analysing the relationship between media products and their audiences. The slide content and activities are presented in a context appropriate for WJEC, AQA, OCR and Edexcel Media Studies programmes.

Once purchased, the CD can be freely copied and networked throughout the school.

Buy Public Service and Community Broadcasting, How do Broadcasters Construct and Define their Audiences, Key Factors in Shaping Television Schedules and Hollywood Then to Now together on CD format for a discounted price of £49.99